Vijaya Information and Communication Cooperatives,
Vijaya Community Radio 101.6
Gaindakot-5, Nawalparasi
A Media Profile
Prepared By
Indra Dhoj Kshetri
MA MCJ Second Semester
Regd. No.
Roll. No. 121037
Submitted to:
Purwanchal University,
Biratnagar.
MAMCJ Project work prepared in fulfillment of the Requirements for MAMCJ (527), Project II.
College of Journalism and Mass Communication,
Tinkune, Kathmandu, Nepal.
College of Journalism and Mass Communication,
Dept. of Mass communication and Journalism,
Purwanchal University,
Recommendation
This is to Certify that the Project Work
Submitted by,
Mr. Indra Dhoj Kshetri,
Symbol Number: 121037
Entitled,
"A Media Profile on Vijaya Information and Communication Cooperatives, Vijaya Community Radio 101.6, Gaindakot-5, Nawalparasi" has been prepared as approved by this department.
This project work report is forwarded for examination.
Date: 2062/10/30
———————
Mr. Tank Upreti
Project Director
———————
Dr. Manju Mishra
Founder/ Principal
College of Journalism and Mass Communication, Kathmandu.
Acknowledgement
Firstly, I’d like to appreciate Purwanchal University for including project work in the syllabus of Master of Arts in mass communication and journalism (MAMCJ) Second semester program. As the Media sector, despite the unfavorable political situation, is booming in the country, it has become crucial to begin discussions about their survival and existence. Time has come to begin discussions on their content and their role of social responsibility. These sorts of project works have been providing an opportunity for the students to analyze the media situation in the country critically. I pursued the project work in the first semester over the performance of the same Radio station which drew positive response from all the sectors. This Project work, I hope, will further help the station to formulate policies to improve it to comply with its declared slogan of "Information and Communication as the foundation of Manpower" and provide a reference material to the people willing to know about the Station.
Had Mr. Tank Upreti, the project Director, not helped me with his valuable situation; the study would never have been possible. I am heartily thankful to Mr. Upreti for his valuable guidance during this study. Special debt is owed to Dr. Manju Mishra, the principal of the college, for providing me worthy suggestions during this study. All the teachers of College of Journalism and Mass Communication are worthy of thanks for their inspiration to pursue this study on a Radio station located beyond and considerably far from the capital.
Thanks are due to Mr. Harilal Sapkota, the station manager, Bishnu Prabhat, the …….. And Yograj Dhungana, the former News editor of Vijay Community Radio who immensely provided materials needed for data collection during my study. Without their support, the study would never have been possible. My head bows with respect to all the writers who have previously pursued some sort of study on the Radio station or on the Media sector and provided me with reference materials.
Finally, I’d like to thank my brother Keshab Kshetri who helped me typing and designing this report and thanks are due to all the friends and colleagues for their mockeries, comments & suggestions.
Indra Dhoj Kshetri
A Media Profile on Vijaya Information and Communication Cooperatives, Vijaya Community Radio 101.6, Gaindakot-5, Nawalparasi
Contents Pages
Chapter 1. Introduction
Chapter 2. Background
Chapter 3. Goals
I. Short term Goals
II. Long term Goals
Chapter 4. Organizational Structure
Chapter 5. Work Force analysis
Chapter 6. Principles, Rules and Regulations
Chapter 7. Financial Status
i. Source of Income
ii. Ways of Expenditure
Chapter 8. Opportunities and Threats
Chapter 9. Programs and Performance
Chapter 10. Future Direction/ Conclusion
Chapter 11. Reference
12. Appendix
Chapter One: Introduction
Gaindakot, a small municipal oriented town is located at the eastern belt of Nawalparasi district. Situated at the lap of perennial Narayani River, it is also bordering with the bigger city of Narayangarh in Chitwan District and also some rural parts of Tanahun district. Nearly, a ten thousand people inhabit the town; most of them hill immigrants and a few locals of Tharu origin. It is nearly 150 km southwest from the Kathmandu and linked by highway with the capital. The Main artery of
Nepal East-west Highway
passes through the town.
It has the variety of the people of various caste, creed and origin. If we look at the whole district, it has the variety of population comprised of Hill immigrants to indigenous Tharu community people. This population is comprised of the multiple ethnicities of Brahmin, Chhetri, Magar, Tharu, Kami, Damai, Musahar, Newar and Sarki. Among them speak various languages i.e. Nepali, Tharu, Newari, Maithili and Magar. They also follow various religions i.e. Hindu, Buddhism and Muslim. The same variety is also found in its surrounding districts of Chitwan, Rupandehi, and Tanahun.
The town of Gaindakot has one Higher Secondary School, another public High school and four private High Schools and many other private and public schools. The number of those schools shows that the literacy rate is higher. As per the consensus in 2058 BS, it has the Literacy of 78%. Besides, the nearby town of Narayangarh and Bharatpur have multiple opportunities of higher education and other economic activities. Main occupation of the people here is agriculture and since the Narayangarh city is nearby, most of them grow cash crops. Thus Gaindakot VDC has declared itself as an ideal VDC and is claiming to grow into a municipality. However, mainstreaming the indigenous Tharu community people remains as the big challenge here.
As mentioned above, the literacy here is high which has positively contributed for the development of the area. The well educated people were committed to uplift the lifestyle of the locality people through social mobilization. Hence, they felt only the access of the community on information can comply with their objective. As the community Radios and local radios in FM technology were positively contributing for the development of their respective communities, a group of innovative youths felt the need of a Radio station in the town as well. They also felt that only community Radio can contribute best to uplift the lifestyle of their target audience or their milieu. Hence they set up Vijay Information and Communication Cooperatives in the year 2000. The aim of this organization was "to provide easier access of information and communication to the rural community especially excluded people who have less or no any access over it (Concept Paper 2003:1)." It has a hundred share members among which larger part is owned by the local community groups and cooperatives. (Chhetri, 2005:2)
With the continuous efforts and tireless fight with the sluggish and corrupt bureaucracy of Nepal, finally their dream was materialized when Vijaya Community Radio transmitted its waves over the FM band of 101.6 MHz in 21st august 2004.
The Radio can be heard by the people of Nawalparasi, Chitwan, Tanahun, Makwanpur and Rupandehi districts. It has been serving around 1.5 million populations of those districts. Besides, its signals are heard over the area from Terai to inner Terai and to hills, thus covering the larger caste and tribal variety (Chhetri, 2005:2).
The possible castes to be served by this radio are ‘Kami, Damai, Nepali, Gurung, Tharu, Magar, Musahar, Brahmin and Chhetri etc (Luintel and Acharya, 2061 BS: 146).
Chapter Two: Background
Vijay Development Resources centre (VDRC-Nepal) has become a role model for the social service organizations in the whole district of Nawalparasi as well as in the entire nation. Vijay Development Resources centre has long been serving the locale as well as other parts of the country since 1989.
It has been promoting the community based social organizations i.e. Vijay Community Education Cooperatives Limited, Viccu Savings and credit cooperatives Limited etc. Meanwhile, VDRC-Nepal also felt the need of a community radio station to empower the local communities to lead them to the self dependence. Hence, Vijaya Information and Communication cooperative was promoted under its leadership with the participation of local social service organizations, community forests, religious organizations, journalists, littérateurs, social workers, farmers and laborers and other people from various walks of life (Year Planner 2005). It was set up in 2000 in Gaindakot. Vijaya information and communication co-operative had its one of the objectives of operating an FM radio station "to provide easier access of information and communication to the rural community especially excluded people who have less or no access over it ‘’ (Concept paper 2005:1).
Immediately it applied for the operating license for an FM Radio station. However, to the plight of the Nepalese corrupt bureaucracy and political leadership, the permission was denied with this or that excuse. The main cause was its denial to give the under table money (Sapkota: 2005). Finally, their untiring efforts were recognized and given the operating license in the year 2004 to be transmitted over the FM band of 101.6 MHz. Without any delay, it began the transmission from 21st August 2004.
Chapter Three: Goals
I. Short Term Goals
The primary motive of the Community Radios is to give access on information and communication for the community people and thus empowering them by giving access to their voices. Community Radios are spread around the countries dedicated to give access to their respective community people on information and communication. They intend to present the programs as per the needs of their respective communities (Chhetri, 2005:1).
Certainly, as a community Radio, Vijay Community Radio also has the primary goal to empower the local communities it has been serving. The radio is focused on uplifting the living standard of the community people. Community radios aim at enabling communities by giving access to the community people who are deprived of the access to information and communication or they have the access but they don’t represent their interests. (Chhetri, 2005:3)
However, at the short course, it aims at giving access of information to the people who have less or no access over it. Besides, not only imposing the information, it aims at giving access to the voices of the people. It aims at establishing dual communication system where people can express their plights without any fear. It also aims at disseminating necessary information for the people to improve and empower their professional competence. It transmits only such programs which positively help the community people on cultivating the democratic norms and values and the feeling of equality among all the people. It gives importance to the issues of public concern and mobilizes local resources, materials and aptitudes. It aims at mainstreaming the so called untouchable castes, ethnic castes, women and other minority communities by giving special attention and access to their voices and concerns.
We can enumerate some of those short term objectives as following:
1. To provide the true and factual information to the community to make them informed, aware, organized and active for their empowerment.
2. To exhibit the voices of and posture up of Dalits, Tribal, women, disabled, poor and deprived communities.
3. To promote, develop and conserve the local art, culture and good tradition.
4. To disseminate the information for the promotion and development of agriculture and livestock.
5. Develop the dual communication system where people can without any fear and hesitation give feedback, hence their voices given access.
6. To provide a forum for social discourse.
II. Long Term Goals
Nepalese society has various evil customs and practices e.g. superstition, untouchability, dowry and various discriminations e.g. between the sons and the daughters. Since nearly forty per cent people are illiterate and many people with the traditional and conservative beliefs, such customs are being cultivated and promoted by them. Hence, to alleviate such wrong practices, singular and short term efforts will not suffice. It needs campaigns and long term efforts with the clear visions.
Vijay Community radio also, in its due course, tends to help the society on making a place best to live in. It has the long term objectives to promote minority languages, culture, language and religion which are proved to be the pride of the Nepalese as Unity in Diversity. It is committed on promoting the diversity and uniting all the diverse caste, creed, language and religious people to the single garland by developing the feeling of tolerance among them.
We can enumerate some of those long term objectives as following:
1. To mitigate bad customs, discrimination and superstitions prevailing in the community.
2. To alleviate the bad habits prevailing in the society or being cultivated owing to various influences.
3. To increase the habits of savings to form a dedicated and laborious society.
4. To develop the feeling of self help in the society.
5. To create the conducive environment at the community level where democratic values and norms are practiced at their best form.
6. To initiate youths to be free from the evils i.e. addictions and giving in to the bad habits. And to inspire them to pursue the higher education.
Chapter Four: Organizational Structure
The General Assembly is the apex body of the Station. It exercises all the policy making powers. It has the provision that the General Assembly meets at least once a year. It chooses a seven member Board of Governors and a three member Account Committee every two years. The Board of governors works on behalf of the General Assembly. It formulates policies and presents them to the assembly. Preparing the budget for the new fiscal years and presenting it to the General Assembly for discussion are its other functions. It can spend the money only as provided by the general assembly. It guides all the subordinate committees, especially, Station Manager, who is the executive chief of the station, has to work under its direct guidelines.
The Account Committee shall be responsible on managing the monetary resources needed for the operation of the station and to pay for the staffs. It identifies the new sources of income and makes policies so as how to utilize those resources. It holds discussions with the station manager and other sub committees to decide the Resource Management and to guarantee optimum utilization of the available resources.
The Radio Management committee will assist the General Assembly on formulating policies. The General Assembly will form other sub committees as needed from time to time to study about or work under the particular situation.
Station Manager is the executive chief of the station. He manages all day to day works and, in close sitting with the subordinate workers manages all the transmissions for the day. He decides all the problems encountered during day to day work. He reports the problems to the Board of Governors about the complex matters. He listens to complains from the listeners, advertisers, agencies and administration and manages public relations. Below him, there shall be three types of workers i.e. Management, Account/ Administration and Programming. Marketing manager looks after the marketing affairs. Subordinate Marketing assistants shall assist him. The Account and Administration Assistant will manage all the daily administrative activities. He, as guided by the station Manager, will be entirely responsible for paying the monthly salaries to the staffs, paying various rents, fees and charges. One Peon and a security guard will assist him on handling daily works.
The Program Manager will look after the production and presentation of the programs. He will work with his colleagues and report to the station manager. He will be assisted by a senior program producer/ presenter. Below him will be three faculties i.e. technical, program production and program presentation. The technician will be assisted by an Assistant Technician, program producer by assistant program producer and program presenter by assistant program producers. The number of the technicians, program producers, presenters and their assistants shall vary as per the need of the time.
Chapter Five: Programs
Currently, Vijay Community Radio is operating its transmission for 14 hours on six days of a week and 17 hours on Saturday. It has the variety of programs. The various programs can be segmented in to News oriented, informative/ educational and entertaining. However, as a hybrid form, other types of programs, which can rightly be called infotainment, are in considerable number.
5.I News Oriented Programs
Everyday, Vijaya Community Radio has allocated 2 hrs 50 minutes for purely news oriented programs. For more than half of the time, it transmits the self produced news bulletins on the headlines of Ghatanachakra and Vijaya Khabar. Ghatanachakra is the top priority news bulletin. It is broadcast twice a day for half an hour each. Since it includes hard news, features, interviews and voice pieces, it seems like a Radio magazine. However the producers are not sure whether it’s a news bulletin or a Radio magazine. It has purely news bulletins of 10 to 15 minutes under the headline Vijaya Khabar (meaning Vijaya news).
Besides, it uses the signals of the other stations too. Early in the morning at 6.00, using the signals of Radio Sagarmatha in Kathmandu, it broadcasts Patrapatrikako Sangalo (meaning the collection of newspapers) for half an hour. It has also been broadcasting the news bulletin of Radio Nepal at 7.00 in the morning and evening every day. Hence, purely news oriented programs have the share of more than 20% share on the total air time. Besides, Bishwa Darpan (meaning: world mirror), broadcast every Sunday morning for 15 minutes is also a purely news oriented program.
5.II Informative/ Educational programs:
Another category of the programs can be taken as informative or educational programs. Since, it is a community Radio; Vijaya Community Radio owes greater responsibility to the society. Hence, it has to emphasis on the social inclusion and betterment of the society. The programs like Samata and Sangati sandesh are important to loud the voice of minorities in the society. There are the programs so as to decrease the traditional gender, caste, language and religious discriminations. There are the programs on agriculture, art and culture, history, education and other genuine aspects of the society. It has also allocated a considerable time to promote the literature too. Such program share nearly 30% of the total airtime.
5.III Entertainment/ infotainment
As mentioned above, a hybrid form of programs called infotainment i.e. comprised of information and entertainment, are in considerable number. Those programs are targeted generally to the young listeners. These types of programs share nearly the half of the total airtime. Those programs contain only the information related to the field of information and sometimes the "believe it or not" type informations to catch the listeners throughout the program. These types of programs do not so much support the declared objective of the station. However, they play greater role on catching the listeners and ensuring that the station is tuned in.
Chapter Six: Work Force analysis
The Station currently has 31 staffs working in. As the principle of community radios, Vijay Community Radio also has tried to employ the people from various facets of the society. According to Chhetri (2005) Almost all the community Radios in the country are dedicated towards mitigating untouchability and racial, gender and caste discriminations. Hence, they have to guarantee optimum representation from such minority classes. Here, the workforce of Vijay Community Radio shall be analyzed on the basis of gender, minorities and types of employment (Types of work and working hours).
I. Workforce Analysis on gender basis
It’s positive that the number of women employed by the station outscores the number of the men. Among 31 staffs, 17 are female. Mainly, they are employed in program production and presentation. The staffs are portrayed as below in the gender lens.
II. Workforce Analysis on minority Lens
As the locality of the station is mainly formed by the Brahmin communities, it is represented in the number of workers employed there. As the community Radios aim at enabling the backward communities, however, it is not represented at least on the structure of workers in Vijaya Community Radio. The number of workers of the privileged high castes is 90%. Whereas, the ethnic minorities and so called Dalits or under privileged people form only 5% of the workers each.
III. Workforce Analysis on the basis of types of employment:
Since, the Radio is a community station; the administration says all the staffs are voluntarily working there. However, there are a few who are paid volunteers. Nearly one third of them are paid volunteers. Rests of them are contributing voluntarily. Besides, the workforce can be analyzed on the basis of working hours too. As all the paid volunteers are full time, other non paid volunteers are part time. They stay in office for the hours that is essential for their programming.
Another major constraint of the Station is it has a few number of trained staffs. Most of them are fresh and don’t have prior experience working on the field of electronic (i.e. Radio) media. Only two among all have the prior experience of working in the field.
Since, the Radio is a community station; the administration says all the staffs are voluntarily working there. However, there are a few who are paid volunteers. Nearly one third of them are paid volunteers. Rests of them are contributing voluntarily. Besides, the workforce can be analyzed on the basis of working hours too. As all the paid volunteers are full time, other non paid volunteers are part time. They stay in office for the hours that is essential for their programming. Another major constraint of the Station is it has a few number of trained staffs. Most of them are fresh and don’t have prior experience working on the field of electronic (i.e. Radio) media. Only two among all have the prior experience of working in the field.
Chapter Seven: Principles, Rules and Regulations
Certainly, all the organized institutions have their own rules and regulations that don’t go against the law of the land. Moreover, electronic media is a very sensitive field. A seemingly normal mistake can greatly hamper the credibility of the station. Hence, the laws made by the state for general purpose may not suffice for Radio stations. Hence, abiding by the existing laws of the country, Vijay community Radio has also formed ordinary principles, rules and regulations for the staffs to abide by. They can be said general codes of conduct for all the staffs to abide by during their work. We can enumerate them as following:
1) All the staffs have to turn on the office at least an hour prior to the program.
2) They have to show the script of the program to the shift in charge half an hour prior to the program.
3) None can be absent without the prior permission of the administration. They have to inform the administration at least two days ago when s/he will be on leave.
4) All, except those hosting programs on vernacular languages, have to use precisely clear and correct Nepali language.
5) For news oriented programs, priority shall be given to the local, community based news. Emphasis shall be given for the news of Dalits, other ethnic minorities and women. The station will initiate actions to collect such news.
6) Chapter Eight: Financial Status
i. Source of Income
Even if its structure is a community radio, its major source of income is advertisement. It generates larger sum of money through time sale, sponsorship and loose ads. Besides, co work with other social organizations with similar objectives also contributes a part on the income of the station. As the community Radios focus on community mobilization to give optimum mileage to their objectives, Vijaya Community Radio too has opted for so. As mentioned in chapter 6. III above, it also employs volunteers and mobilizes them. Hence it tries to cut down the expenses that go for paying salary to the staffs.
As for the sponsorship, it has very few sponsored programs. Only a few youth focused programs are sponsored by educational institutions. The loose ads also don’t accumulate the satisfactory sum to run the station. It has greater number of very occasional ads like invitation of 12th day of death for those who have participated on the burial of somebody, congratulations for marriage, admission open at schools/ colleges and very community type (and sometimes humorous) ads like buffalo is lost/ found etc. It is for sure that such ads can’t suffice to generate money to run the station independently from financial point of view.
ii. Ways of Expenditure
The salary for the staffs makes the major part of the expenditure. Besides, the office fare, electricity, telephone also make considerable expenses of the station.
As for the procedure of the expense, the general assembly is the apex body. No one can spend single penny without the approval of the general Assembly. The station Manager proposes the budget for the next year on the general assembly. The general assembly can review or pass as proposed by the station manager. Then only he can spend the money. For rest of the year, the station manager shall be accountable for all types of expenses. An accountant will help him on day to day business regarding financial dealings.
Chapter Nine: Opportunities and Threats
i. Opportunities
Vijaya Community Radio is located in a municipal oriented town of Gaindakot. As a community Radio it can possess better attachment among the people there whereas, the listeners of Chitwan also are no less attached to it than other stations in Chitwan. So, if operated well, it can attract the listeners of both the districts equally.
Though, Gaindakot is municipal oriented town, the setting there is rural. Main occupation of the people there is agriculture. It can help the farming community by making them aware to cultivate crops in modern and scientific way. The number of under privileged community forms a considerable part of its listener ship. Hence, it can contribute greatly to mainstream them. It can develop mechanism of two way information flow so that their problems are well heard by the station.
The mass media in the present day world have changed the whole world to the single village, which is rightly termed as global village. However, with the availability of modern luxuries, mass media and means of communication, the evils are also spread in the same speed. Owing to those evils, the young generation is mostly affected. Various evils like drug addiction, smoking, drinking, and pre matured sex are prevailing the youth generation. As a community Radio, Vijaya FM can greatly contribute to involve such youths in the creative tasks.
Hence, it can contribute to the community and the whole listeners as bringing awareness on them, educating them and entertaining them. For the educational programs it can broadcast the programs on farming, animal husbandry, bee keeping to assisting the school children and college students on their study by conducting debates on classroom and curriculum related matters.
ii. Threats
The two commercial Radios within the distance of five Kilometers pose major threat to Vijaya Community Radio. The first is the listener ship of the station. As the commercial Radio they possess very little accountability to the community they reach. Hence, they can give only what the listeners want. But, as a community Radio, it owes certain responsibilities to the community. Hence it has to meet the communicative purpose. At least it can’t give into such evils.
The next thing is the financial sustainability. Two stations are at the centre town of Bharatpur whereas; Vijaya community Radio is located at the marginalized location of Gaindakot. Hence from every perspective, Vijaya Community Radio seems distant for any advertiser. The nest thing is that Vijaya Community Radio has followed certain policies which do not permit it to broadcast any type of commercial advertisement.
The third constraint of the station is its transmitter’s capacity. It is granted license to transmit through only a hundred watt capacity transmitter. Whereas, the two Radio stations nearby transmit through 500 and 1000 Watt capacity transmitters. Besides, it has to share its listener ship with that of nearly a dozen other stations of Makwanpur, Butwal, Palpa and Pokhara.
The fourth constraint of the station is its resources. It has above been mentioned that it can accumulate a lot financial resources. Then it has to depend upon the donors for the essential instruments. For not having the alternative transmitter, the Radio station remained shut nearly for more than 48 hours soon after it began its formal transmission.
The fifth constraint is that it has the single studio. It has to use the same studio for recording the programs. This has prevented the station from broadcasting round the clock. It remains closed for three hours from noon for recording programs.
Another constraint, as mentioned above, is of manpower. Community Radios, to attract the community people towards listening to the station, needs very skilled, trained and qualified human resource. However, it does not employ single person having at least Bachelor’s degree in journalism. All others have learnt by doing at the same station. They have acquired short course trainings and seminars; however it does not suffice to meet its cause.
Chapter Ten: Future Direction/ Conclusion
Vijaya Community Radio, among the tough competitors, is currently just fighting for the existence. However, it can do a great deal for the community it serves, the locality, community, listener ship are favoring the station. It is the only community Radio on the locality. Hence, it has to play greater role in the society. Following points can be suggested for the well being of the station in future,
1. It has to give optimum priority on producing the skilled manpower.
2. It has to attract the young generation to listen to the station and has to make them aware not to give in to any type of evils.
3. It has to establish dual communication system with the community and give optimum access to their interests.
4. It has to try to see the alternative sources for financing.
5. It has to enhance the capacity of the station so that its quality signals reach the target audience.
6. Through various programs, it has to try to bring the backward communities on the national mainstream of development.
7. It has to immediately manage to buy/get additional transmitter so that the station shall never be shut again for mechanical disturbances,
8. It has to build another studio where programs can be recorded and the current studio can be used only for transmission.
9. Chapter Eleven: References
Chhetri, Indra Dhoj (2005) Vijaya Community Radio on minority lens: programs and participation, Project Work, Purwanchal University, MA MCJ first Semester.
Concept Paper (2005), Nawalparasi, Vijaya Information and Communication cooperatives.
Luintel, Ghamraj and Acharya, Madhu (2061 BS), Nepalma Samudayik Radio Itibrittant, Kathmandu, Community Radio Assistance Foundation/Nepal Forum of Environment Journalists.
Sapkota, Harilal (2005), Interview with the author, July 30.
Year Planner (2005), Vijay Bikash Srot Kendra 2062 BS, Nawalparasi, VDRC-Nepal.
This Media Profile was prepared as a fulfilment of the requirements in MA MCJ Second Semester.